The Working File

I am so very much not qualified to be a source of information on this, but I’ve noticed a meaningful number of people coming to this blog searching for information on the M&Ms car, and Kyle Busch sponsor information, that I feel I should make the attempt.  I’m guessing that (1) there’s a fair number of people who started — just as my family did — rooting for Kyle Busch this year when he began racing the M&Ms car, and (2) who wonder  — again just as my family did — why he doesn’t drive the M&Ms car in every race, as happened last night.

Here’s what I was able to figure out a few months ago when I had the same question, which occurred to me one weekend when he drove the Interstate Batteries car instead of the M&Ms car. Here is an article from the Nascar site that has the details, which I will summarize.  M&Ms is the primary sponsor.  Interstate Batteries used to be a primary sponsor for Joe Gibbs and the No. 18 car racing until this year (before this year, Kyle didn’t drive No. 18 or for Joe Gibbs either).  When Interstate was set aside for the more high-profile M&Ms car, it was kep as primary sponsor for 6 races a year.  Mars candy has the other 30.  Of those, the vast majority are run in the M&Ms car, but a few others Mars candy products such a  Snickers also get a turn in the spotlight.  There’s always at least some M&M stickers on the car when it runs as the Interstate car, and vice-versa.  In addition, there was one week that Kyle ran an Indiana Jones car, that also doubled as an M&Ms car.  There’s obviously a lot of flexibility in nascar sponsorship deals.

Finally, I’m sure you can find them yourself, but if you’re looking for a shortcut:

Here is the M&Ms Racing Web page.

and

Here is the Kyle Busch homepage.